Weekend Reading — Known issue, closed as duplicate
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Ellie Murray “Remember, just because we can get a number, doesn’t mean we have a meaningful answer.” Design Objective Stop designing products for random people An alternative for demographics and personas: The High-Expectation Customer (HXC) is a 3-in-1 customer who is a benefiter (Someone who is going to benefit the most from your product), a hacker (Someone who is using multiple hacks to solve the problem), and an expert (People aspire to emulate her).
Weekend Reading — Known issue, closed as duplicate
Weekend Reading — Known issue, closed as…
Weekend Reading — Known issue, closed as duplicate
Ellie Murray “Remember, just because we can get a number, doesn’t mean we have a meaningful answer.” Design Objective Stop designing products for random people An alternative for demographics and personas: The High-Expectation Customer (HXC) is a 3-in-1 customer who is a benefiter (Someone who is going to benefit the most from your product), a hacker (Someone who is using multiple hacks to solve the problem), and an expert (People aspire to emulate her).